CREATIVITY LEADS HERE

We believe leadership is creative work.
And creativity is leadership work.

Welcome to the Studio

Where Creativity and Leadership grow together.

Come on in to this living space where world and change makers, founders, facilitators and creative professionals lean in to practice leading together.

Private Coaching

emerging

Community of Practice

Bespoke Programs

coming soon

The studio offers you a leadership lab, creative playground and community council.
We engage in embodied learning and stretch into our genuinely authentic expression to explore:

✨ What does it mean to lead when you don’t have all the answers?

✨ How do you hold creative vision while staying open to what’s emerging?

✨ What happens when leadership includes emotions, bodies, and creativity — not just strategies and outcomes?

✨ How do we lead when the future we want doesn’t exist yet?

This is a practice space held with care, curiosity, and creative courage so that we renew our sense of meaning and purpose. Lets co-creatively lead into futures we thrive in and build bodies of work we love to be known for.

Sina Marleen Petersen

Sina Marleen Petersen

Hi 👋🏼 I am your Host

Founder of beknown.studio
Design Researcher
Leadership Development Facilitator
Service Design & Social Innovation
Embodiment Educator

M.Sc. Design Innovation
B.A. Digital Communication Design
A.P. Design & Business
Branding & Marketing Mgmt
Authentic Relating Practitioner

Sina Marleen Petersen

Practitioner of Design Research and Visual Expression, Strategic Design, Innovation and Strategic Foresight, Entrepreneurship, Transcendental Meditation, Community Organising, Social Dance, Leadership Development, Authentic Relating, Embodied Reflection

Insights Coach, Business Designers,
Embodiment Educator & Authentic Relating Enthusiast

From a young age I have been fascinated by Design - the craft but more so the discipline and process, the approach to making, changing and building.

With this curiosity in my heart and curious about the world, different cultures and how people relate and collaborate, I have come to explore the role of leadership in bringing about meaningful change. Having learned that beneficial change that lasts is held by the people involved and requires their care, I am here to nurture more of this quality in the way we work.

As we find ourselves in an increasingly fast-changing world, I observe disbalanced social dynamics and unprecedented demands on how to communicate and connect with others. In this context I offer design-led and innovation-oriented programs that facilitate your exploration and progress in a human-centred way.

Because as some are busy keeping the machine running I care about nurturing our human-ness, and maybe contribute to more creativity for thriving futures along the way.

We are here to learn and grow together
and to continually co-create and collaborate, weaving connections of support, encouragement and care in community

Guiding Values

Be it in life, leadership or business — we all have a deep need to be known and so much to share with people around us.

Intentionality

Embracing the things that will add to the mission of significance.

Integrity

The state of being whole and undivided with the quality of being honest and morally cohesive.

Authenticity

Living according to desires, motives, ideals or beliefs that are one’s most true expression.

Creativity

Recognition of possibilities and alternatives to progress in service of improving.

Care & Kindness

Being considerate, generous and articulate, with concern for suffering of others.

Sina’s Background

  • Human-centred Design

    Acknowledging the human experience at the centre of change processes to aim for responsible impact.

  • Co-Creation

    Bringing expertise from Scandinavian Participatory Design favouring learning in action.

  • Entrepreneurial Mgmt

    Providing in-depth understanding of opportunity recognition and encouraging an entrepreneurial attitude.

  • Authentic Relating

    Weaving a relational practice into the process for profoundly enriching, enlivening, and nourishing learning experiences.

  • Embodied Leadership

    Taking somatic approaches to enrich presence, inform communication and enable meaningful decision-making.